Smart Business

A shopkeeper was dismayed when a brand new business much like his own opened up next door and posted a huge sign which read:

BEST DEALS.

He was horrified when another competitor opened up on his right,
and announced its arrival with an even larger sign, reading:

LOWEST PRICES.

The shopkeeper panicked, until he got an idea.

He put the biggest sign of all over his own shop It read:

MAIN ENTRANCE